For over twenty years, Scott Cooper Associates has served one passionate mission: to provide our clients with world-class strategic and creative thinking that sets them apart in their markets.
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What’s the role of a marketing partner? To help you convey the right information and compel the right people to action. To inform & influence. Position & persuade. Illuminate need and desire. Anything else is cotton candy – spun in an instant…sugary sweet… but not very satisfying. In marketing, every tactic we produce serves one of two strategies – to present a solution or creat an oppotunity. The end game, of course, is always the same: to sell the product or service.
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Strategic Planning | Branding |
 Strategic planning is a process that helps companies formally determine their goals and develop strategies to reach those goals. While it applies on a company-wide scale, strategic… |
 To discuss the topic of branding, we should first answer the question, what is a brand? Is it a company or product name? Is it a logo or a slogan or specific corporate colors? It is none of those things, even though they are visual… |
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| Web Development | Internet Marketing | |
 These days, there’s just no way around it. Every business needs a website. At its core, your website is a way to tell visitors who you are and what you do, and provide a way for them to contact you. But beyond that, it is often the first impression… |
 Here at Scott Cooper Associates we call it web marketing. But it’s also called internet marketing, digital marketing, online marketing, and probably a few more less-commonly-used terms. No matter what you call it, you can’t ignore it. The web is an extremely effective… |
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