August | 2011 | Scott Cooper Associates

Social Media for B2Bers?

by Lillian on August 30, 2011 in Digital with no comments

Many of the B2B marketers we speak with aren’t sure social media is right for them. To them, we say: Get out from underneath that rock! Facebook currently has over 750 million active users. Nearly half of those users are between the ages of 26 and 54. And 50 percent of Facebook’s active users log onto the site in any given day. There are more than 200 million registered Twitter users, and the majority of them are aged 30-49. You don’t need a degree in statistics to figure out that many of your customers and business prospects are spending time on social networks. It’s pure logic; you must be where they are!
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Don’t Even Think About Investing in Social Media Until You Read This

by Lillian on August 29, 2011 in Digital with 1 comment

The impact of social media is undeniable. These days it seems like everywhere we look, there’s an opportunity to Like this, retweet that, or get LinkedIn to someone. And here I sit writing a blog post about all of it. But are Facebook and Twitter really going to help you drive sales? When used correctly they can, but first you need to evaluate what else you’re doing to market your business online. Here are some questions to ask yourself before making the leap into social media.
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