The impact of social media is undeniable. These days it seems like everywhere we look, there’s an opportunity to Like this, retweet that, or get LinkedIn to someone. And here I sit writing a blog post about all of it. But are Facebook and Twitter really going to help you drive sales? When used correctly they can, but first you need to evaluate what else you’re doing to market your business online. Here are some questions to ask yourself before making the leap into social media.
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