February 7, 2013•
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Report: B2B Marketing Priorities and Spending Forecast Revealed
There’s no doubt we live in the electronic age. Every household and business owns at least one computer, our electronic devices are all integrated, and no one could possibly get along without a smart phone! Even someone like me, conservative and a bit old fashioned, loves my electronics. I’m toying with the idea of a Kindle or Nook. You know, a sleek, slim electronic device that would give me instant access to any book I want. And in the business of advertising and marketing, the world of electronics has exploded. Everyone has a website and does email marketing and blogging (although whether or not they do it well is for another discussion).
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I have been waiting for QR codes to catch on for some time… so far they have been less than impressive. They seemed to be a lot of work initially. First I had trouble finding a good application for reading the codes on my Blackberry. Then the camera didn’t scan very well, and I found that the content was generally difficult to view on my small screen.
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As the owner of a full-service marketing agency, I’ve worked with companies in every industry of every size. Over 20 years I have found some common missteps that reoccur in many organizations, which I have translated into key learnings that can guide the way you approach marketing. They sure do for my organization. Below you’ll find a snapshot on each of my five “truths” of marketing.
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Scott Cooper Associates is an award-winning branding, advertising and marketing services agency.
