February 7, 2013•
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Report: B2B Marketing Priorities and Spending Forecast Revealed
Last October, we told you about the B2B Demand Generation Benchmark Survey — a research project meant to reveal what channels and content marketers find most successful for generating large quantities of quality leads. Well, the results are in, and this year it’s all about social, SEO and other digital avenues. Software Advice, which publishes [...]
Have you ever wondered what demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels? Scott Cooper Associates is pleased to announce research firm Software Advice has launched a survey to answer these questions and more. If you are a B2B marketer, you’re [...]
We’re an advertising and marketing agency with a focus on branding, so naturally all of us here are fans of creating a strong brand image. But we just started working with a global client (who shall remain nameless) that recently redesigned its collateral in an effort to drive brand awareness. The result: a consistent architecture [...]
As marketers, we’re pretty excited about all the buzz surrounding the latest social media giant Pinterest. In just two short years since its beta launch, Pinterest has catapulted to become the third most popular social media platform on the Internet. And it’s still growing at a remarkable pace. In January 2012 comScore reported the site [...]
What’s the one marketing tactic that can simultaneously capture the attention of your audience, provide viewers with an interactive experience, contribute to your SEO initiatives, and go viral very quickly in connection with social media? The one that not only allows marketers to easily and accurately track response rates, but also routinely generates the highest [...]
Over the last decade, we’ve witnessed a drastic and permanent transformation in buyer behavior. The abundance of information available on the Internet and ease of which social media allows us to share that information as well as our own experiences has created a revolution for consumers and business decision makers alike. The scales have been [...]
Like thousands of communications technology executives, vendors, analysts, consultants and corporate IT decision makers, I flew down to Orlando last week to attend the Enterprise Connect show, the leading Enterprise Communications conference. After almost 20 years of providing marketing support to the major players in communications and technology, I’ve never been more energized about the [...]
When we embark on a discovery for a client, we metaphorically eat, sleep, and drink that client’s business, competitors, and overall industry. Most recently, we took a head-first dive into the GPS tracking arena. This particular client turned to us to re-vamp their marketing efforts and help launch a game-changing new product. For weeks, our [...]
Why Twitter? Twitter is social networking and microblogging service. From a business and marketing perspective, Twitter helps you develop and promote your brand, interact with your customers and prospects, track what people are saying about your company and develop direct relationships with bloggers, journalists and industry leaders. How is it useful? Twitter is an easy [...]
I just read a great piece on social media marketing for small and medium size business owners by Dave Thomas entitled 5 Truths the Boss Needs to Know About Social Media Marketing. In summary, his five points were: Truth #1. Social Media is Here to Stay Truth #2. We Have a Game Plan Truth #3. [...]
Scott Cooper Associates is an award-winning branding, advertising and marketing services agency.
