We’re an advertising and marketing agency with a focus on branding, so naturally all of us here are fans of creating a strong brand image. But we just started working with a global client (who shall remain nameless) that recently redesigned its collateral in an effort to drive brand awareness. The result: a consistent architecture [...]
When we embark on a discovery for a client, we metaphorically eat, sleep, and drink that client’s business, competitors, and overall industry. Most recently, we took a head-first dive into the GPS tracking arena. This particular client turned to us to re-vamp their marketing efforts and help launch a game-changing new product. For weeks, our [...]
We don’t just overload on great food and drinks during the holiday season. I’m very glad I don’t gain a pound for every unwanted email I receive. I recently read that 2011 Cyber Monday was the biggest and most successful retail year ever. So I’m scratching my head over a quote from the 2012 Email [...]
There’s no doubt we live in the electronic age. Every household and business owns at least one computer, our electronic devices are all integrated, and no one could possibly get along without a smart phone! Even someone like me, conservative and a bit old fashioned, loves my electronics. I’m toying with the idea of a Kindle [...]
As the owner of a full-service marketing agency, I’ve worked with companies in every industry of every size. Over 20 years I have found some common missteps that reoccur in many organizations, which I have translated into key learnings that can guide the way you approach marketing. They sure do for my organization. Below you’ll find a snapshot on each of my five “truths” of marketing.
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