February 7, 2013•
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Report: B2B Marketing Priorities and Spending Forecast Revealed
Have you ever wondered what demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels? Scott Cooper Associates is pleased to announce research firm Software Advice has launched a survey to answer these questions and more. If you are a B2B marketer, you’re [...]
We’re an advertising and marketing agency with a focus on branding, so naturally all of us here are fans of creating a strong brand image. But we just started working with a global client (who shall remain nameless) that recently redesigned its collateral in an effort to drive brand awareness. The result: a consistent architecture [...]
Over the last decade, we’ve witnessed a drastic and permanent transformation in buyer behavior. The abundance of information available on the Internet and ease of which social media allows us to share that information as well as our own experiences has created a revolution for consumers and business decision makers alike. The scales have been [...]
Like thousands of communications technology executives, vendors, analysts, consultants and corporate IT decision makers, I flew down to Orlando last week to attend the Enterprise Connect show, the leading Enterprise Communications conference. After almost 20 years of providing marketing support to the major players in communications and technology, I’ve never been more energized about the [...]
When we embark on a discovery for a client, we metaphorically eat, sleep, and drink that client’s business, competitors, and overall industry. Most recently, we took a head-first dive into the GPS tracking arena. This particular client turned to us to re-vamp their marketing efforts and help launch a game-changing new product. For weeks, our [...]
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