InsideScooper

by Lillian
on March 27, 2012
in Digital , Direct , Media , Our Agency , Strategic Planning
with 1 comment

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Discovery: It’s what’s for Dinner

When we embark on a discovery for a client, we metaphorically eat, sleep, and drink that client’s business, competitors, and overall industry. Most recently, we took a head-first dive into the GPS tracking arena. This particular client turned to us to re-vamp their marketing efforts and help launch a game-changing new product. For weeks, our discovery team reviewed the client’s current business model, products, competitors, customers, and prospects. We focused on them all day at work and spent our nights dreaming about ways to bring their products into the mainstream.

The result? A 30+ page perspective on the state of the industry, current market need, company and product strengths, weaknesses, opportunities, and threats, and rock-solid advice on how to increase their distributorships and effectively market their products.

Knowledge-based marketing

Instead of utilizing “ready, fire, aim!” marketing tactics, we fully immersed ourselves into the GPS tracking industry and have become experts in our own right. We know what motivates each unique buyer, and what the competition is lacking. We’re fully enlightened as to all the ways a GPS personal or business tracking solution can improve lives and bottom lines, and we’re eager to share that knowledge with consumers, business owners, and potential distributors throughout the country.

With a carefully crafted strategic plan in place, we’re now hard at work on a multi-channel marketing campaign. New and improved corporate and distributor websites have been designed and are in the process of being coded. A killer sales presentation was created and test driven. A sleek new brochure and sell sheets are in development. A direct marketing campaign has been conceived and is awaiting implementation. Concepts for a series of videos have been laid out and production teams have been lined up. And that’s just the beginning.

Experience the difference

For every client who fully understands why the discovery phase is so important in developing an effective marketing strategy, we know there will always be another one in line who wants to figure out the fastest way around it.  Sure, it’s an investment. But it’s one that pays dividends. Just ask our latest satisfied client, whose GPS tracking business is on the verge of transformation.