Like thousands of communications technology executives, vendors, analysts, consultants and corporate IT decision makers, I flew down to Orlando last week to attend the Enterprise Connect show, the leading Enterprise Communications conference. After almost 20 years of providing marketing support to the major players in communications and technology, I’ve never been more energized about the future.
IP Telephony, collaboration, cloud, mobility, Unified Communications, and video. Accessibility in and out of the office with our very own devices such as smart phones and tablets. These were a few of the themes the keynotes had us buzzing about. The forward-thinking keynotes from Verizon’s Farooq Muzaffar and Microsoft’s Kirk Koenigsbauer addressed the ease and efficiency of implementing and deploying these technologies.
As the availability of information becomes ubiquitous, it’s more important than ever for forward-thinking companies to get their message out. Study the landscape, determine what your key differentiators are, educate the market, generate demand, and distinguish yourself in the marketplace. An educated buyer is a great opportunity. Only after you’ve zeroed in on what’s truly unique about your company and your offerings… will you capture mindshare and the market share you deserve.
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