Tag: direct marketing

Five Core Truths of Marketing

by scott on November 8, 2011 in Digital , Direct , Our Agency , Public Relations with no comments

As the owner of a full-service marketing agency, I’ve worked with companies in every industry of every size. Over 20 years I have found some common missteps that reoccur in many organizations, which I have translated into key learnings that can guide the way you approach marketing. They sure do for my organization. Below you’ll find a snapshot on each of my five “truths” of marketing.
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What’s in Store for 2012?

by Lillian on September 22, 2011 in Digital , Direct with 1 comment

It’s that time of year again. The kids are back in school; we’ve broken out our fall sweaters, and although the leaves are still green here on Long Island, a few signs of the holiday season are starting to pop up here and there. That means it’s also time to make predictions for the coming year. Some of Long Island’s top marketing executives gathered last week at the Holiday Inn in Plainview to discuss what’s in store for the marketing industry in 2012. This was my first time attending an event hosted by the DMALI, and I must say that it was very informative and the crowd was warm and welcoming.
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Join us this Thursday 9/15
by Lillian
on September 12, 2011
in Our Agency
with no comments

Join us this Thursday 9/15

Our own Greg Wells will speak with a panel this Thursday sharing their expertise and predictions on the direction of marketing for 2012. Find out how you can use the latest tactics in Brand Marketing, Traditional Direct Marketing, Mobile, Search, and Social to maximize your success in 2012. Don’t miss this important event!
Thursday, September 15, 2011

11:30am to 2:00pm

The Holiday Inn in Plainview

Scott Cooper Associates is an award-winning branding, advertising and marketing services agency.

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