February 7, 2013•
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Report: B2B Marketing Priorities and Spending Forecast Revealed
Has anyone else noticed lately that almost all insurance advertising has taken a turn towards humor? Did companies finally get the memo that insurance is confusing and boring to the average consumer? Geico, with their Gecko, the cavemen, and the sarcastic spokesman seem to have paved the way for Allstate, State Farm, and Progressive to break free of the shackles of insurance advertising stigma in the mainstream markets. The tactic now is, simply, get everyone’s attention, give them a crumb of incentive, get them to giggle, and you can fill them in on the specifics later. Even Nationwide has joined the humor ranks, although they adhere to educating the consumer in the process (using a quirky spokesman to define insurance terms).
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