Convey & Compel
The role of a marketing partner? To help you convey the right information and compel the right people to action. To inform & influence. Position & persuade. Illuminate need & desire. Turn prospects into hot leads. Simply put, to make you shine.
There are five core truths that guide our thinking:
Smart marketing is brand marketing.
No matter the message or medium–print, broadcast, digital or stone tablet–if it doesn’t begin and end with the brand, you’re wasting your money.
Customers are moving targets.
Markets evolve. Mentalities turn. Cultures shift. The hunter must know his quarry. Study habit and habitat. Otherwise you’re shooting in the dark–and arrows are expensive.
Creativity is an artful science.
When lightning strikes, it’s never random. It’s the flash of strategic thinking. No black magic. No great mystery. Just equal parts talent and experience.
Advertising is a team sport.
It’s not about you. Or us. It’s about we. We think it, build it and launch it together, and egos are left at the door. There’s one team and one task only–to sell. Sell the brand. Sell the product. Sell the service.
You can (and should) have fun with marketing.
Of course marketing is serious. But we’re not digging ditches. We’re reaching people, making connections and offering smart solutions. Even on a Monday, this can be fun.