• TO QR CODE OR NOT TO QR CODE — that is the question.

    This entry was posted on November 21, 2011

    I have been waiting for QR codes to catch on for some time… so far they have been less than impressive. They seemed to be a lot of work initially. First I had trouble finding a good application for reading the codes on my Blackberry. Then the camera didn’t scan very well, and I found that the content was generally difficult to view on my small screen…

  • Tongue-in-cheek works for insurance

    This entry was posted on October 17, 2011

    Has anyone else noticed lately that almost all insurance advertising has taken a turn towards humor? Did companies finally get the memo that insurance is confusing and boring to the average consumer? Geico, with their Gecko, the cavemen, and the sarcastic spokesman seem to have paved the way for Allstate, State Farm, and Progressive to … READ MORE >

  • What’s in Store for 2012?

    This entry was posted on September 22, 2011

    It’s that time of year again. The kids are back in school; we’ve broken out our fall sweaters, and although the leaves are still green here on Long Island, a few signs of the holiday season are starting to pop up here and there. That means it’s also time to make predictions for the coming … READ MORE >