• Five Core Truths of Marketing

    This entry was posted on November 8, 2013

    As the owner of a full-service marketing agency, I’ve worked with companies in every industry of every size. Over 20 years I have found some common missteps that reoccur in many organizations, which I have translated into key learnings that can guide the way you approach marketing. They sure do for my organization. Below you’ll … READ MORE >

  • Is there a detox program for excessive holiday emails?

    This entry was posted on January 3, 2012

    We don’t just overload on great food and drinks during the holiday season. I’m very glad I don’t gain a pound for every unwanted email I receive. I recently read that 2011 Cyber Monday was the biggest and most successful retail year ever. So I’m scratching my head over a quote from the 2012 Email … READ MORE >

  • Is Print Marketing Still Viable?

    This entry was posted on November 29, 2011

    There’s no doubt we live in the electronic age. Every household and business owns at least one computer, our electronic devices are all integrated, and no one could possibly get along without a smart phone! Even someone like me, conservative and a bit old fashioned, loves my electronics. I’m toying with the idea of a … READ MORE >