• Social Media for B2Bers?

    This entry was posted on August 30, 2011

    Many of the B2B marketers we speak with aren’t sure social media is right for them. To them, we say: Get out from underneath that rock! Facebook currently has over 750 million active users. Nearly half of those users are between the ages of 26 and 54. And 50 percent of Facebook’s active users log … READ MORE >

  • Don’t Even Think About Investing in Social Media Until You Read This

    This entry was posted on August 29, 2011

    The impact of social media is undeniable. These days it seems like everywhere we look there’s an opportunity to Like this retweet that, or get LinkedIn to someone. And here I sit writing a blog post about all of it. But are Facebook and Twitter really going to help you drive sales? When used correctly … READ MORE >