Canon

This entry was posted on November 20, 2013 by scottcooper

As a long-time leader in optics and member of the Fortune 500, there is no disputing Canon’s prominence in the global marketplace. But in the B2B surveillance and security space, there was very little awareness of the quality offered Canon network cameras. By repositioning Canon Network Video Solutions (NVS) and taking a fresh approach to this rapidly expanding industry, we helped create a storm of interest among customers and dealer channels.

We began with a thorough discovery process and utilized the findings to create a targeted engagement strategy. Objectives and tactics included:

  • Effectively communicate Canon’s NVS value proposition and product benefits both internally and to a a range of customer segments
  • Develop a new microsite and collateral that clearly conveys Canon differentiators and benefits to a crowded and fragmented market — Visit networkcameras.usa.canon.com
  • Develop a Canon NVS trade show presence, establishing a powerful and distinguishable brand offering

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