Samsung

This entry was posted on November 20, 2013 by scottcooper

Samsung is a global megabrand, but in the B2B telecommunications space, few companies realized how truly impressive Samsung telephone systems are. We plugged in to the brand’s core values and engineered a new B2B story. A fully integrated marketing program completely repositioned Samsung to customers & dealer channels:

  • New design guidelines and execution that included new corporate, product & channel collateral
  • Dealer recruitment initiatives that broadened distribution
  • Advertising, PR & direct mail to targeted vertical markets

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