TXU Energy

This entry was posted on November 20, 2013 by scottcooper

When power deregulation hit the state of Texas, 100-year-old TXU Energy looked to us to help the company turn around its image. Of the growing power choices businesses could make when purchasing commodity electricity, TXU Energy wanted to become THE value-added source. We helped the company stand out from its competition with a number of strategic & tactical approaches, including:

  • Conceptualizing new brand messaging & guidelines
  • Personalizing over 100 different direct mail campaigns yearly, focusing on win-back, acquisition & retention
  • Direct response components & time-sensitive incentives realized measurable returns

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