Windstream

This entry was posted on November 20, 2013 by scottcooper

Despite being the nation’s fifth largest communications provider, many businesses were unaware of the depth and breadth of Windstream’s services, and the company needed a common thread that would pull all of its divisions and offerings together. We created and implemented a series of strategic initiatives that have helped increase awareness and demand for Windstream and positioned the company as an industry thought leader:

  • Full discovery process that included subject matter interviews
  • Website strategy and redesign with all new messaging & architecture
  • Content development for marketing automation, including e-books, white papers & articles on topics such as cloud computing, data centers, unified communications, disaster recovery & managed services
  • Captivating print & web banner ads, collateral, direct mail & email
  • Targeted media placement
  • Knowledge-based customer engagement strategy

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