• TO QR CODE OR NOT TO QR CODE — that is the question.

    This entry was posted on November 21, 2011

    I have been waiting for QR codes to catch on for some time… so far they have been less than impressive. They seemed to be a lot of work initially. First I had trouble finding a good application for reading the codes on my Blackberry. Then the camera didn’t scan very well, and I found that the content was generally difficult to view on my small screen…

  • What’s in Store for 2012?

    This entry was posted on September 22, 2011

    It’s that time of year again. The kids are back in school; we’ve broken out our fall sweaters, and although the leaves are still green here on Long Island, a few signs of the holiday season are starting to pop up here and there. That means it’s also time to make predictions for the coming … READ MORE >

  • Social Media for B2Bers?

    This entry was posted on August 30, 2011

    Many of the B2B marketers we speak with aren’t sure social media is right for them. To them, we say: Get out from underneath that rock! Facebook currently has over 750 million active users. Nearly half of those users are between the ages of 26 and 54. And 50 percent of Facebook’s active users log … READ MORE >