• In Social Media, Trustworthiness is the Key

    This entry was posted on February 21, 2014

    I just read a great piece on social media marketing for small and medium size business owners by Dave Thomas entitled 5 Truths the Boss Needs to Know About Social Media Marketing. In summary, his five points were: Truth #1. Social Media is Here to Stay Truth #2. We Have a Game Plan Truth #3. Social … READ MORE >

  • “Hi, TV. Thanks for tuning in.”

    This entry was posted on January 24, 2012

    Have you ever been simultaneously intrigued and repulsed by something? It’s a disconcerting combination of emotions to have. A newsletter I recently received from AdAge Digital contained an article that stirred these contrasting emotions in me and spurred me to share them with you. The article was about a new use for front-facing cameras. We … READ MORE >

  • Tongue-in-cheek works for insurance

    This entry was posted on October 17, 2011

    Has anyone else noticed lately that almost all insurance advertising has taken a turn towards humor? Did companies finally get the memo that insurance is confusing and boring to the average consumer? Geico, with their Gecko, the cavemen, and the sarcastic spokesman seem to have paved the way for Allstate, State Farm, and Progressive to … READ MORE >